TOPIC: E-Business strategies
OBJECTIVE: Analyze the E-Business strategies that are applied to a certain market segment to define the best business techniques.
Assertiveness training is really about:
• Appropriate expression of feelings,
• Taking responsibility for direct, honest communication,
• Making choices and decisions that respect your needs and rights and those of others.
E-Business strategies
- Attract your customers, don't go looking for them.
- In B2C e-commerce it is important to boost your sales funnel. Your goal doesn't have to be limited to attracting customers to your home page, that's just the first step.
- Segment your audience well. All your marketing activities should be focused on specific customer profiles.
- Try increasing the purchase receipt. It's easier to build customer loyalty or get customers to buy more in every transaction than it is to attract new buyers.
RESULTS
When applying e-business strategies in a business are very important because it allows to obtain a better result in the market, to have differentiation with the rest of the traditional businesses.