Intraclass #9

TOPIC: Consumer psychology.
OBJECTIVE: Analyze the behavior of the consumer before the sale.

Consumer psychology.

For psychology, motivations are the set of factors that drive the behavior of human beings towards the attainment of an object. For example, a person has many needs at any given time. Some are the result of physiological states of stress such as hunger, thirst and discomfort.

1) Primary or Physiological Need for Movement

1. Need for breathing
2. Need for feeding
3. Need for disposal
4. Need for sex

2)Security 

Home ownership, money saving, life insurance, retirement funds, etc.

3) Affiliation and love 

1. Desire to have friends and people you trust,
2. Acquire fashionable clothing

4) Respect and authority 

Impulse of superiority or domination of others. Acquisition of special or first class services, access to VIP areas, postgraduate studies

5)Of self-realization

Impulse to achieve the goals set in childhood or youth A hobby or recreational activity.

Result 

Consumer needs are not as easily defined as marketing critics often assume. From a car to a blender, any object can be analyzed from many points of view