Intraclass #29

TOPIC: Google Analitics

OBJECTIVE: Search Engine Positioning.

 Google Analytics is a fundamental tool that we must use if we do not want to wreck our sem strategy, seo strategy, our general digital marketing strategy or simply want to exploit the potential of our website. 

Google Analytics is our best advisor to follow the right path in the world of digital marketing; it will be like our guide in an unknown city and like a 24-hour watchman who controls everything that happens on our website.

advantages 

• The keywords that attract the attention of potential customers, when we know them we can adapt our content taking them into account.
• The advertising that gets the most feedback. This will allow us to optimize our advertising investments.
• The results of a proposal via e-mail, which will allow us to optimize our shipments (schedule, type of content, design...).
• Which landing pages are the most successful and which ones generate the most revenue for you. From this knowledge we will be able to adapt future designs of the pages of the site.

RESULTS 

Google analytics is free of charge, which allows you to get a detailed analysis of visitors and advertising campaigns, is useful for all websites with low traffic volume.