Intraclass #30

TOPIC: RankBrain

OBJECTIVE: Analysis of RankBrain in order to know its operation

RankBrain is an artificial intelligence (and therefore automatic learning) system that helps Google process some of its search results, particularly rare or unique queries.

• was launched in early 2015 and Google uses it globally.
• It is one of the most important SEO factors.
• RankBrain classifies web pages and helps to display the results.

Rank Brain relies on the Hummingbird algorithm and semantic search to at least understand at a rudimentary level the meanings of certain statements. As part of Hummingbird, individual searches are treated as entities and not as strings, and annotated by the Knowledge Chart to understand, for example, the type of query (transactional, navigation, informational searches).

RESULTS 

Therefore, RankBrain is specifically designed to handle queries consisting of combinations of various terms, longtail keywords, questions and conversational searches. Search engines have always had problems with complex language in man-machine communication because meanings could not be modeled. RankBrain is apparently based on a conversational model embedded in a frame from sequence to sequence