Intraclass #13

TOPIC: Strategies to consider for e-business development.
OBJECTIVE: Analyze the evolution of competitive advantages.

Competitive advantages:

• cost advantages 
• advantages of product differentiation 
• transaction advantages

SWOT Analysis

• They facilitate the analysis of the institutional tasks that the company must carry out by attribution. 
• They facilitate the carrying out of a diagnosis for the construction of strategies that allow the reorientation of the institutional course, by identifying the current position and the response capacity of our institution.

RESULTS

As a result, the SWOT was analyzed, in addition to knowing the different positioning strategies in which they are: price, discrimination, promotion, etc.