Intraclass #30

TOPIC: RankBrain

OBJECTIVE: Analysis of RankBrain in order to know its operation

RankBrain is an artificial intelligence (and therefore automatic learning) system that helps Google process some of its search results, particularly rare or unique queries.

• was launched in early 2015 and Google uses it globally.
• It is one of the most important SEO factors.
• RankBrain classifies web pages and helps to display the results.

Rank Brain relies on the Hummingbird algorithm and semantic search to at least understand at a rudimentary level the meanings of certain statements. As part of Hummingbird, individual searches are treated as entities and not as strings, and annotated by the Knowledge Chart to understand, for example, the type of query (transactional, navigation, informational searches).

RESULTS 

Therefore, RankBrain is specifically designed to handle queries consisting of combinations of various terms, longtail keywords, questions and conversational searches. Search engines have always had problems with complex language in man-machine communication because meanings could not be modeled. RankBrain is apparently based on a conversational model embedded in a frame from sequence to sequence

PRACTICALS EXCERCISES #7

Intraclass #29

TOPIC: Google Analitics

OBJECTIVE: Search Engine Positioning.

 Google Analytics is a fundamental tool that we must use if we do not want to wreck our sem strategy, seo strategy, our general digital marketing strategy or simply want to exploit the potential of our website. 

Google Analytics is our best advisor to follow the right path in the world of digital marketing; it will be like our guide in an unknown city and like a 24-hour watchman who controls everything that happens on our website.

advantages 

• The keywords that attract the attention of potential customers, when we know them we can adapt our content taking them into account.
• The advertising that gets the most feedback. This will allow us to optimize our advertising investments.
• The results of a proposal via e-mail, which will allow us to optimize our shipments (schedule, type of content, design...).
• Which landing pages are the most successful and which ones generate the most revenue for you. From this knowledge we will be able to adapt future designs of the pages of the site.

RESULTS 

Google analytics is free of charge, which allows you to get a detailed analysis of visitors and advertising campaigns, is useful for all websites with low traffic volume.

Intraclass #28

TOPIC: Web Page

OBJECTIVE: Creation of a Web Page to publicize content of a travel agency

Group work #4

Intraclass #27

TOPIC: E-Business Opportunities

OBJECTIVE: Analyze the tools of the marketplace.

Penguin is the official name for the update of the Google algorithm designed to fight webspam. The update was released in April 2012.

It focuses on the off-site factors of a website, rewarding those sites that have a link profile with high quality and unmanipulated domain links, and trying to punish those pages that have violated Google guidelines, that have unnatural link profiles, too many links on low quality sites, etc.

• Google Penguin greatly values social signals. Why? Because users are influenced by the opinions and votes generated by other users in these channels.
• I advise you to include social buttons in all your product, category or item tabs to make it easier for the user to share your content.
• You also have to create, optimize and work on your own social profiles to create community around your brand. Promote your own content yourself to generate social links.

RESULTS 

The most important thing about the algorithm is that you will have real-time updates of your online store right now. Any improvements your webmaster makes or yourself will be reflected almost instantly in the search results shortly after the page is crawled and indexed again.

Intraclass #26

TOPIC: E-Business Opportunities

OBJECTIVE: Analyze the tools of the marketplace.